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The target audience for my product is 16-24 year olds, from working class backgrounds. They may be interested in political matters, such as student cuts, and will be interested in how they can make a change for themselves and other people from their class and age. As my target audience is 16-24 year olds, they will properly be interested in new technologies, such as laptops and mobile phones. For this reason, I have tried to incorporate these technologies into my film. My target audience is mostly students at university or college.
Although this target audience may seem niche, the film may also able to a wider range of audiences as I have chosen to use a range of different races, cultures and ages in the film. This will allow for a greater range of audience appeal.
The research I did in a AUDIENCE, MARKETING AND INSTITUTION CASE STUDY
on This is England and information i found from EXIT POLLS on the UK FILM COUNCIL WEBSITE helped me to have a better understanding of who my audience is and how to attract my audience.
on This is England and information i found from EXIT POLLS on the UK FILM COUNCIL WEBSITE helped me to have a better understanding of who my audience is and how to attract my audience.
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